Web Design & Search Engine Positioning

Our aim is to develop class leading websites for the internet of tomorrow by utilising the technology of today

+44 (0)845 2244043

Search Engine Positioning / Search Engine Friendly Web Design

We can help you promote your site to attract new customers via the internet. We regularly register and re-register with all the main search engines to try and get higher in search engine results. For this to work successfully your site will require maintenance, updates and regular search engine submissions.

Maintenance & Updates

Even on the most basic web site, key information is likely to change over time and it is important that your site is kept up to date and bug free at all times. There is nothing worse for customers to visit a web site only to find incorrect details and out-of-date information. This can make your company look inefficient and disorganised.

We understand this problem, so at 1PCS our bespoke hosting packages include a comprehensive maintenance and update program, providing you with the facility of having regular daily, weekly or monthly packages. We'll keep your site up-to-date and bug free for as long as the maintenance agreement is in place.

Our package includes our full firewall-protected hosting service, search engine registration and the maintenance and upkeep of general information such as changes of address or other necessary details, ensuring your site is always up to date and your clients only see the correct information. Some of our clients have automated top of the day or regular news updates. They also generate traffic to their sites by having monthly competitions and announce all winners via their news sections. This keeps their site fresh with content which is good for returning visitors as-well-as getting high positions within internet search engines.

Search Engine Submission

As part of 1PCS package, your web site will be submitted to all the main internet search engines. Search engines provide a quick and easy way for users to find what they are looking for on the web based on keywords or phrases, whether it be:

• Sourcing information
• Finding areas of interest
• Locating an appropriate business

Search engines provide an essential tool for all Internet users and is often the largest area that gets overlooked by many Web Design Agencies. However, a well designed website is of no use if the target audience cannot find it. This is one area where 1PCS is different as we consider that setting up a web site is only half of the whole job. The other half is associated with regularly reviewing of search engine submissions to get your web site as high as possible within the search engine listings.

Search engines are also a cost-effective and simple way of marketing your site, as any person using the internet can be a potential customer. Unlike some web site marketing companies we do not claim to offer top search engine positions in exchange for huge fees. We prefer to spend considerable time and effort manually registering each site with all the major search engines using our own tried and successful techniques in return for generally high rankings.

These web sites include AltaVista, Lycos, Google, Yahoo, Dmoz, Ask, DirectHits and Excite as well as many more used by millions of people every day. By using the right combination of effective site design, back-end programming techniques and industry-specific keywords, we can help your web site be found by as many people as possible.

By utilising the power of search engines any person using the internet can be your customer. We also spend time every month monitoring your company's position, updating information such as keywords and re-registering your site to maintain and improve an optimum position.

Email Marketing

1PCS provides an email marketing service tailored to your specific needs and your corporate identity.

Benefits include:

• Quicker and cheaper to create than offline direct communication
• Speed of (two-way) response
• Personalisation
• Immediately trackable and measurable
• The "buzz" factor - users can share the message with others at the click of a button

External Links

Links from other websites to your own website can be very beneficial in gaining a good search engine position. Some websites will be happy to list your site for free wheras others will list you for a cost. Some of the free listings also ask for a reciprocal link where you link to their website. 1PCS have compiled two lists of websites which offer a link back to your own website: one list of websites offering free links without a reciprocal link, and another list of websites offering free links with a reciprocal back to their site.

You can view these lists by clicking one of the following links:
Free link websites
Free link websites requiring reciprocal links

Contact us to find out more

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