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There aren’t many companies that don’t have a website for their business. But the truth is, a good website should be so much more than just an online brochure, it’s a lead generator, a salesperson and a brand ambassador all rolled into one.
But what happens when your website isn’t doing its job? When it’s failing to deliver the high-quality enquiries, you need to grow your business? Our next blog post will take you through exactly what to look for to see if you’re missing out on those elusive enquiries.
You might think you’ve got a fantastic website design, but the key is to see if it’s been built to convert into enquiries and sales. We’re not just talking about any old enquiries, either we’re talking about the high-value customers that will make your business sing.
So, can you take on more enquiries? Are your diaries fully booked, or are your warehouse teams struggling to keep up with dispatching orders? If the answer’s no, then your website might be the culprit.
You’ve probably invested in a website and some digital marketing, like SEO and Google Ads. But if the phone’s not ringing and the enquiries you do get from your site are few and far between, and of poor quality, then you’re right to question whether your website is doing its job.
Below, we’ll break down the signs to look out for and common themes we see when reviewing websites for businesses in Leicestershire.
You've got website traffic, but no enquiries
Having a steady flow of traffic coming through to your website is great, but it’s not quite the same as having enquiries. Are you getting the right kind of traffic? Are they your ideal high-value customer? Or are they just wandering through your site without finding what they’re looking for?
If you’re getting visitors to your site but they’re not converting into enquiries, then something’s not quite right. And the same goes if they’re landing on your site but not taking action. There’s a disconnect somewhere, and it’s up to you to figure out what it is.
We often see common causes when reviewing websites, such as:
- A weak headline that doesn’t clearly tell visitors what you do and how you can help them
- No obvious next step, like a call to action to ‘make an enquiry’
- A slow load speed that’s driving away visitors
- No phone number making it hard for customers to get in touch
- Generic messaging that doesn’t say anything unique or special about your business
Fixing these issues will help build trust with visitors and get them to take action and that means more enquiries and sales for you.
You don't rank for your service and location searches
Being invisible for local search results is another common problem we see with websites. If you’re targeting a specific area but failing to convert, it could be a problem with visibility.
Try searching for your main service and location together and see if you come up in the results. If you don’t, or you’re way down the list, then you’ve got a visibility issue.
And it’s not just about adding some local content, it’s about structuring your website and your SEO properly. We often see websites for Leicestershire businesses that:
- Rank for their company name
- Don’t rank for “service + town” (e.g. Electrician Leicester)
- Have thin location pages that don’t give much context
- Haven’t structured their internal links properly
To be found for relevant searches, your website needs:
- Clear H1 structure using relevant keywords like service and/or location
- Localised copy that mentions local towns, events or popular local locations
- Case studies that feature local customers you’ve helped
- Internal authority links to high-traffic and priority pages
- Accurate internal linking from supporting content
These are the things that will help build trust with visitors and get you found for relevant local searches.
Your website bounce rate is high
First impressions count when it comes to your website, and that means keeping your bounce rate in check. We recommend taking a look at your website statistics and taking a close look at your bounce rate.
This refers to just how quick a visitor is to leave your site, and after only giving it a glance at a single page. If a visitor bails within seconds without taking a look at anything else, then there’s probably a pretty big problem.
Common reasons that we’ve come across when taking a look at websites:
- Outdated Design: Does your site have a design that looks clean and modern and shows you’re a professional
- No clear value proposition: Visitors need to know straight away how you can help them, what’s in it for them?
- Block text: Visitors want to get the key information as quickly as possible. Poor page structure and navigation can drive visitors away
- Slow load times: Give your site a speed test, its pretty easy to improve load times and make things faster for visitors
- Looks templated and generic: If your site looks just like every other site, visitors will lose interest pretty quick. It should be unique to your business and show what makes you stand out
- Not mobile optimised: A bad user experience on any device (including mobiles) will kill your bounce rates. Make sure you’re giving visitors a good experience on all devices
If you’ve not had a look at your website in the last few years, it’s probably due for an overhaul. It might be slow, out of date, or just not doing what it’s meant to do for visitors and that’s costing you customers.
Missing Or Weak Call To Actions
Getting call to actions right is a must. If you’re not sure whether you’ve got weak or missing call to actions, here are a few things you can check on your own website:
- Is your phone number visible straight away without having to scroll?
- Is there a clear call to action button, something like ‘buy now’ or ‘make an enquiry today’
- Is the next step clear as day? Think about what action you want your ideal customer to take
- Is your contact form easy to use? Try filling it in yourself to see how it goes
Your web design should have clear call to actions all the way through the site. If your website says, ‘Learn More’ instead of ‘Book a Consultation’ or ‘Get a Quote Today’, then your site is probably letting customers down.
The call to action needs to be clear and prominent to actually get results.
Your Website Isn’t Built Around Conversion
We have worked with loads of local businesses in Leicester to help them improve their website and stop losing out on enquiries. A lot of the time we see websites that are all about listing what they do.
So ‘We do X. We also do Y. We have been established since…’ But websites built and structured with conversions in mind are all about ‘You get this result. Here’s proof of our work. Here’s exactly what to do next’.
The content should be focused on the result your customer is going to get, the problems you solve and clear proof that you can do it for other customers just like them.
You Don’t Build Trust Fast Enough On Your Website
Building trust on your website is a big deal. It’s usually a customer’s first interaction with your business, so you need to show them trust signals right away. If your proof is buried on a separate page, most visitors won’t even take a look.
If you’ve got loads of traffic coming to your site but not many enquiries, it’s probably because visitors aren’t trusting you enough to make an enquiry. They need to see proof and results to know you can solve their problem.
Websites that are built with enquiries in mind will include:
- Testimonials: feature some personal, detailed examples on the homepage, not just generic ‘thanks’ and use testimonials that showcase how good you are
- Case studies and project examples: include some local case studies with the results you’ve achieved
- Process explanation: show in a clear visual way how you help customers e.g. an initial consultation, bespoke quote, support throughout
- Trust signals: include any relevant accreditations or industry bodies your business is part of
Doing case studies can really help strengthen conversion, with relevant projects for different types of customers and industries.
Quick Website Self-Audit Checklist
We’ve covered a lot of the ways your website might be losing you enquiries. Here is a quick self-audit checklist you can do for your business:
- Can someone figure out what you do in 5 seconds?
- Is your website easy to use on a mobile?
- Is your phone number visible straight away without having to scroll?
- Do you show any detailed, personal testimonials?
- Do you rank for ‘service + location’ searches?
- Does your site load in under 3 seconds?
- Is your main call to action clear as day?
If you answered ‘no’ to more than 2 of these, your website may be letting you down.
What To Fix First On Your Site
If you think that your website is losing you enquiries, then here’s a few options for your website.
Option 1: Minor Optimisation
If the website structure is solid but performance is a bit weak, then you can do some small fixes to improve things like headlines and call to actions, load speed time and add some trust signals.
Option 2: Conversion Overhaul
Having taken a good look at your site, if website traffic is flying in but not turning into enquires, then your website’s structure & layout really need a revamp to get people converting.
We’d be looking to improve your local targeting, get your contact forms sorted, add in some case studies to build credibility and tidy up your internal linking and overall site structure.
Option 3: Time For A Full Website Overhaul?
You’ve worked your way through the checklist and most everything has been a ‘yes’ so it looks like your site has grown a bit stale, it’s slow, unclear and not shouting about your business in the best way. It might be time to start thinking about a full website redesign.
A proper website should be fast, on message and working 24/7 to bring you in some high-quality leads. Not just existing online.
Want To Know If Your Website Is Losing You Money?
Your website shouldn’t just be a digital brochure, it should be your hardest working team member who’s earning you money all the time. When a website is designed properly, it can bring you a steady stream of high-quality enquiries.
If you’re in Leicester, Northampton or Loughborough you might want to take a closer look at how we can help:
Have a look at our Leicester Web Design Services
Take a look at our Northampton Web Design Services
Or check out our Loughborough Web Design Services
Or just get in touch with one of the team to see how we can help. We’ve got 20+ years of experience and we’d be happy to have a look at your site and see where it’s going wrong.
We work with loads of businesses in Leicestershire and Northamptonshire, building sites that actually convert. When web design is done properly, you shouldn’t be getting enquiries by luck, you should be getting them because you’ve done everything right.
We know exactly what it takes to drive business growth through your website, with a steady stream of enquiries from your ideal customers.
FAQs: How Do You Know If Your Website Is Losing You Enquiries?
Why Is My Website Not Getting Any Enquiries?
Usually, it’s because your website is invisible to most people, your message is muddled, your calls to action are weak, your site loads like a snail or you’re missing trust signals. Website traffic isn’t everything, it’s all about clarity and structure.
How Do I Know If I Need A New Website?
If your website doesn’t reflect your business anymore, looks ancient, is taking ages to load or just isn’t converting visitors into enquiries then it might be time for a new website.
Does SEO Have Any Bearing On Enquiries?
If you’re not showing up in service + location searches (like ‘Accountant Leicester’) then your ideal customers are going to have to look elsewhere. Having strong local SEO is the key to getting visible online and generating leads.
How Long Should It Take To Start Getting Leads From A New Website?
With the right structure, clear messaging and some decent marketing support most businesses should start seeing some results within 30-90 days. We’d be happy to review your current site and goals and come up with a tailored plan to get your business where you want it to be.
FAQs About 1PCS Creative
What Services Does 1PCS Creative Offer?
1PCS Creative is a Leicester based web design and digital marketing agency with loads of experience (over 20 years). We specialise in building high-converting websites that actually bring in the leads.
We provide website design, SEO services and Google Ads. Everything we do is focused on getting your online presence sorted and driving in those all-important leads.
Do You Only Work With Businesses In Leicester?
Although we’re based in Leicestershire, we work with businesses all over Northampton, Loughborough and throughout the UK. We’re happy to come and see you in person in Leicestershire and Northamptonshire, or we can do it all remotely if that’s easier.
Can You Review My Current Website?
If you’re not sure whether your website is a bit rubbish, then we’d be happy to do a website review and show you exactly where you’re going wrong. Just get in touch and we’ll be in touch!
Ben Webster
Creative director at 1PCS. Addicted to design, SEO, pizza and helping companies big and small succeed online.