At 1PCS Creative, we’re passionate about helping local businesses thrive online. Every business has a story, and we enjoy getting to be a part of it, especially when our work helps deliver real growth and scale for their business.
In this customer spotlight, we’re featuring a local company Mac’s Cleaning Services, a hard-working cleaning business based in Leicestershire. We’ve had the pleasure of supporting their business growth through a combination of Google Ads management and a completely new website design, both of which are now working together to generate consistent, high-quality leads. Which has led to Mac’s Cleaning Services needing to expand their team to deal with the number of genuine enquiries received.
This case study shares their journey, the challenges they faced, how we helped and the impact of having a smart digital strategy built around local visibility, impactful web design and measurable results.
About Mac’s Cleaning Services: A Proud Leicestershire Business
Mac’s Cleaning Services is a trusted local business offering a range of cleaning services to homes and commercial clients throughout Leicestershire, including the city of Leicester and surrounding area such as Hinckley, Market Harborough and Loughborough.
With a reputation for quality, reliability and personal service, they’ve built strong relationships with clients who depend on them to keep everything spotless with their cleaning service.
Despite having a great reputation and a strong work ethic, their online presence wasn’t doing them justice. Their old website didn’t reflect the professionalism of the team, and it didn’t offer the kind of user experience modern customers expect.
They were already running Google Ads with us at 1PCS Creative, and those ads were delivering website traffic and quality leads. But there was additional opportunity being missed to optimise even further to increase conversions, leads and traffic through a modern website that informs, educates and builds trust with potential customers.
The Challenge: A Website That Wasn’t Fit for Purpose
When we first discussed updating the website, Mac’s Cleaning Services were honest about where they were starting from. The original website was a simple DIY build using GoDaddy put together themselves late one evening just to get something live.
That kind of quick setup is common for many small businesses, particularly in the early days of beginning their business. But as things grow and the team expands, it becomes a limitation and not a true reflection of the level of high-quality service they offer. The old website had:
- Limited information about the services they offer
- No clear structure or user journey for simple navigation
- Slow loading times on mobile devices
- A lack of trust-building content, such as testimonials and accreditations
- Very few calls to actions for customers to get in touch quickly
Despite running effective Google Ads campaigns targeting cleaning-related searches in Leicester and Leicestershire, through precise targeting and conversion driven landing pages. Having both an effective well designed website and strong digital marketing strategy ultimately would help to increase the results and return on ad spend even further.
The Solution: A Modern Website Built For Local Leads And Conversions
As we were already managing the Google Ads for Mac’s Cleaning Services, we had a clear picture of what people were searching for, how they were behaving on the old site and where specific improvements could be made both to the web design and navigational structure.
Using our nearly 25 years of experience designing and building successful websites and our knowledge on their business, we designed and developed a new website from scratch with three goals in mind:
1. Build Trust Quickly
We included clear, concise service descriptions, professional imagery and customer testimonials. We added real, local language that highlighted their Leicestershire service area. This immediately made the business feel more established and trustworthy. A local business working in the community across Leicester, Hinckley and further afield across Leicestershire.
2. Make It Easy to Take Action
The new site includes multiple calls to action buttons to “Get a Quote”, “Call Now”, and easy-to-find contact forms positioned in relevant locations throughout the website to make it quick and easy for potential customers to get in touch for more information or a quote. Whether on desktop or mobile, it’s now simple for potential customers to make contact.
3. Optimise for Local SEO
We carefully crafted the site structure and page content to reflect search behaviour in Leicester specifically, and across Leicestershire. This included using headings and body text that naturally incorporated keywords such as “Leicester cleaning company”, “domestic cleaning Leicestershire”, and “professional cleaners near me”.
When designing a website, we understand it isn’t purely about the design itself, it also must be created with search engines such as Google in mind to help generate the right traffic to the website.
Boosting an Existing Google Ads Campaign
One of the key things to understand in this case is that the Google Ads campaign was already live and running successfully in its own right, however with a new website designed to inform, educate and build trust this would only help to build further on that success of generating increased leads from high quality potential customers in Leicester and the surrounding towns and villages.
After launching the new website, the performance of the Google Ads campaign improved significantly:
- Higher conversion rates: increasing their conversion rate by 22% in the first month after the launch of their new website
- Lower cost-per-click: thanks to improved landing page experience and higher Quality Scores
- Stronger return on investment for every pound spent on advertising shown in depth on their monthly report provided by our Google Ad specialists
Our ongoing management of the campaign includes keyword optimisation, ad copy testing, geographic targeting across Leicestershire and regular performance reviews to continuously test and optimise their Google Ads to drive the highest return on ad spend possible.
The ads now send users to a modern, professional website that helps build trust and encourages them to get in touch with Mac’s Cleaning Services.
Real Results: More Leads, More Work And New Staff
Since the new website went live, Mac’s Cleaning Services has seen a dramatic jump in enquiries and it’s already having an impact on how they run the business.
Here’s what Macaulay, the owner of Mac’s Cleaning Services shared on his 5* Google Review:
“1PCS have built me a new website due to my old one being something I did on Go Daddy at midnight one night. I wasn’t getting many enquiries at all, maybe 2 a month, since this new website has gone live I am getting at least 10 enquiries a week! This has put us in a position where we need to recruit due to the workload coming in!
From start to finish designing the website it’s been such an easy process and they are very knowledgeable of what they do!
I highly recommend 1PCS if you want your website to go to the next level and ultimately receive a lot more enquiries for your business! Thanks very much.”
Hearing that a client now needs to hire more staff due to the increased demand from their website and Google Ads demonstrates the level of success that has been achieved. Our aim was to achieve increased business growth which can continue to be scaled should they wish to, with high quality website traffic and lead generation alongside a high return on ad spend for their marketing budget.
That’s exactly the kind of result we aim for with all our clients.
Why Web Design and Google Ads Work So Well Together
In some cases businesses treat website design and Google Ads as separate focuses, however when done right, they support each other perfectly to reach business goals and objectives.
- Google Ads are focused on driving the right traffic to your website, both in volume and quality
- Whilst an impactful and engaging website converts them into a lead or sale
If one part is weak, the other can’t always perform at its highest standard. That’s why we always look at the full journey, from the first click to the final enquiry to give our customers the right approach to reach their business objectives for growth and scale.
In this case, updating the website gave a massive boost to an already high performing ad campaign, to further build on its success. So much so, the team have now expanded to manage the new enquiries coming in.
For any Leicester or Leicestershire business looking to grow, combining a clear, user-friendly website with well-targeted Google Ads is one of the most reliable ways to generate leads.
FAQs About Web Design and Google Ads
What makes a website “good” for Google Ads?
A good Google Ads landing page is fast, mobile-friendly, relevant to the ad and includes a clear call-to-action. The better the user experience, the better your ad typically scores which helps lower your cost and improve visibility. Therefore it is important to have a positive user experience on any page that ads are being directed to for the best results.
Can I run Google Ads without a new website?
Yes, it could be that your current website is sufficient as it is or targeted landing pages can be created to benefit the Google Ads campaign. If your current website is slow, outdated or hard to use, your ads may underperform. Sometimes, even small changes to the site can help boost conversions. If you are unsure, we can happily review your current website to help provide our recommendations.
How much does a website cost?
It depends on what you need. At 1PCS Creative, we offer tailored web design packages for Leicestershire businesses of all sizes. Please feel free to get in touch with us to discuss your specific goals and we can provide a bespoke quote to suit your needs and budget.
How soon will I see results from Google Ads?
In many cases, results can start within a few days. But the best performance usually comes after ongoing optimization and regular testing to generate the best return on ad spend. We review, test and revise our Google Ad campaigns constantly to get the best outcome for your marketing budget.
FAQs About 1PCS Creative
Are you based in Leicestershire?
Yes we are, we are a web design and digital marketing agency supporting businesses across Leicestershire and surrounding areas. Local knowledge helps us build impactful digital marketing campaigns and websites that connect with real customers in your area.
What services do you offer?
We specialise in:
- Custom web design
- Google Ads management
- SEO and local search optimisation
- E-commerce website development
Do you only work with cleaning companies?
No, we work with a wide range of businesses and industries, from trades and construction to retail and wellness. If you rely on getting quality enquiries and sales online, we can help.
We have been working with businesses for nearly 25 years to help them grow and scale through having a successful website and/or digital marketing to drive increased leads and sales.
Ready to Take Your Business to the Next Level?
Mac’s Cleaning Services is just one of many Leicestershire businesses we’ve helped grow through engaging web design and targeted ads. Their success shows what’s possible when everything is delivered correctly with the right tools, the right message and the right strategy.
If you’re a local business in Leicester and you’re looking for a website that works or looking to have Google Ads that deliver quality leads consistently. Our experienced team can help.
We have the knowledge and expertise, including being a Google Partner which means we know exactly what is needed to run a successful campaign alongside knowing what is needed to create modern and impactful websites for our customers.
Please feel free to get in touch with one of the team to discuss how we can help your business reach your objectives for future growth and scale, through increased website traffic and quality leads from your ideal customers.
If you would like to see an example of our work, please view Mac’s Cleaning Services.
Ben Webster
Creative director at 1PCS. Addicted to design, SEO, pizza and helping companies big and small succeed online.