+207%
Click-Through-Rate
+200%
Enquiries / Leads
Since the website launch
-80%
Cost per Lead
E-Commerce Website and Google Ads
Goals
- Take over existing Google Ads campaign and drive more traffic to the website
- Create a bespoke E-Commerce website to sell their products on
- Create and run a Google Shopping campaign to market and advertise products
Approach
- Designed and built a custom Magento website to match and work with their brand image directly
- Create custom functionality to allow a product feed to be created and used in conjunction with Google Shopping
- Optimise and develop the existing Google Ads campaign towards new products and services offered
Results
- We achieved a reduction in the Cost per Lead of 80% over the course of a 3-year period
- We increased the Conversion Rate of the Google Ads campaign, rising by 10%
- Overall, the number of Conversions through the website was over 200% higher after 3 years
“We’ve partnered with 1PCS on the development of a number of our websites. They’re quick to understand the brief and good at translating the vision into a transactional site. Easy to work with, and quick to resolve any queries.”
Andy – Spinaclean
